Our Stories

October 24, 2014

Rocktown Adventures to Open Outdoor Gear Retail Store and Adventure Club in Downtown Rockford

Rocktown Adventures, a Specialty Outdoor Retailer and Adventure Club in downtown Rockford, will be opening its doors on November 1, 2014 at 313 N. Madison Street in the building formerly known as Bufalo Printery.  Rocktown Adventures carries top equipment and apparel for paddlesports, nordic sports, camping, and lifestyle.  Rocktown is also a hub for guided trips and lessons in both paddle and Nordic sports, as well as rental gear.

Rocktown Adventures wants to inspire residents and visitors alike to take on new challenges, leading to a healthier lifestyle and a greater appreciation of our surroundings. “We have an abundance of natural recreation assets in our community that would be be the envy of many cities”, stated Rocktown owner Peter Provenzano, “we think Rocktown can leverage these natural assets to help promote our community as a great place to live, work, and play.”

Future plans include an indoor climbing gym and establishment of The Regional Adventure Club (theRac), a unique outdoor recreation club.  For more information on how Rocktown Adventures can help you Gear Up and Head Out call 815-636-9066 or visit www.rocktownadventures.com.​

Rocktown Adventures will be open on the following days and times:

  • Tuesday-Friday:  10:00 am – 8:00 pm
  • Saturday:  10:00 am – 6:00 pm
  • Sunday:  11:00 am – 5:00 pm
  • Closed Mondays
  • By appointment outside of normal business hours

Are You Ready to Achieve Readiness Anywhere?

Contact our team to start procuring best-in-class equipment and technology.